Experience
03
Where I've
made waves.
+15%
Organic follower growth at GSK
+40%
Engagement increase at Meta
7M+
New Scientist social following
GSK
Director, Global Digital Communications · Jun 2023 – Oct 2025
+
- Led global social media for a FTSE 20 company. Set and delivered GSK's social media vision and strategy in alignment with business goals.
- Controlled £250,000 annual budget for agency partnerships and managed agency team to deliver best-in-class social execution.
- Owned global social media calendar across LinkedIn, X, Instagram, Facebook and YouTube, delivering 15% organic follower growth and 10% engagement increase.
- Launched two new corporate channels (Bluesky and Threads) in 2025, with playbooks for emerging platforms.
- Led integrated campaigns across platforms, coordinating with PR, brand, and commercial teams for cohesive storytelling.
- Built and led a high-performing agile team of six social media managers, driving award-winning execution.
- Established organisation-wide social media governance guidelines with legal, brand and regulatory teams.
- Managed digital crisis response and developed a rapid stakeholder coordination framework.
Meta (formerly Facebook)
Content Manager + Content Curator · Jun 2020 – Jun 2023
+
- Developed social strategies to engage and grow an audience of billions of daily users.
- Collaborated with product marketing to launch 20+ product campaigns across Meta's platforms.
- Used algorithms and analytics tools to track performance and iterate content recommendations.
- Founding member of Meta's trending content curation team. Scaled operations in a newly formed team delivering best-in-class social content.
- Achieved 40% engagement increase by activating on social trends through real-time listening.
- Increased platform user session time by 5% and retention by 8% through personalised content curation.
New Scientist Magazine
Asst News Editor + Social Media Editor · Apr 2019 – Jun 2020
+
- Managed social-first content strategy for breaking news across social platforms and website.
- Led editorial planning to balance planned, reactive and evergreen content.
- Grew New Scientist's following by 14% to 7M+ across social channels in nine months.
- Launched the brand's first podcast and TikTok account to grow audience, reach and relevance.
EC
Early Career
Chemist+Druggist, Pharmafile.com, BMJ Group · 2011 – 2019
+
- Developed social media presence for healthcare trade publication, achieving 25% website traffic increase through integrated social strategy.
- Managed editorial and social media channels and built communities for medical and pharmaceutical industry publications.